The Problem
Entertainment is often passive, single-use, or unavailable in mid-sized cities. Tavern & Board creates repeatable, scalable experiences for audiences craving deeper narrative engagement.
About Tavern & Board
Where every journey becomes a legend.
Tavern & Board LLC is an immersive entertainment company creating story-rich, interactive experiences where guests do not just watch the story. They live it.
The Experience
A cursed village built for mystery, suspicion, and roleplay.
Blending the excitement of escape rooms, social deduction games, and theatrical storytelling, each 90-120 minute session transforms a temporary venue into a living fantasy mystery. Groups of 12-36 guests follow trained performers, physical clues, and evolving gameplay through a story they can influence.
Business Model
Revenue begins with ticket sales, VIP upgrades, and exclusive merchandise, supported by reusable modular sets, scalable cast needs, and portable event delivery.
Market Opportunity
The format speaks to TTRPG, LARP, cosplay, escape room, immersive theater, fantasy, fandom, convention, and seasonal event audiences in underserved regions.
Expansion Path
The first pop-ups can grow into touring circuits, convention activations, franchise kits, additional event titles, digital storytelling tools, and eventual permanent locations.
Go-To-Market
Build locally. Tour regionally. Expand intentionally.
The launch plan begins with modular sets, props, performers, and pilot events in Lake Charles, Louisiana. From there, Tavern & Board can partner with conventions and fandom communities across Louisiana and Southeast Texas, then evaluate permanent venues, licensing kits, new titles, and digital guest systems.
Leadership
Founded by Tracie Pujol in 2025.
Tavern & Board began in 2025, led by Tracie Pujol. Tracie is a systems strategist and immersive storyteller who blends more than a decade of leadership in hospitality and operations with narrative design, RPG mechanics, fan-driven worldbuilding, technology experience, and an MBA in progress.
Tavern & Board is seeking $100,000-$125,000 in startup capital to support modular set construction, props, costumes, clue kits, cast training, venue rental, insurance, marketing assets, and the first 3-5 public pop-up activations.
We are launching a living story.
Whispers of Hushwick is the first chapter in a growing fantasy universe under the Tavern & Board brand. Every session builds community, tests demand, and deepens the world.
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